WhatConverts Pricing in 2026: Plans, Costs, and What Agencies Pay

WhatConverts pricing in 2026 starts at $30 per month for the Call Tracking plan, followed by Plus at $60/mo, Pro at $100/mo, and Elite at $160/mo, each with a $30 usage credit included (as listed per month on its pricing page, as of September 2026). Agency plans with unlimited accounts run $500 to $1,250 per month. Usage beyond the included credit is billed on top: extra tracking numbers, call minutes, and form, chat, or transaction tracking. Verify current rates at whatconverts.com before purchasing.

WhatConverts describes itself as lead tracking and reporting software. It is strong at tracking where leads come from and giving agencies visibility into which marketing channels produce calls, form fills, and chats. Lead Distro AI starts at $147/mo for Call Tracking Only and $297/mo for the full Starter plan, which includes call tracking plus web lead distribution and routing in one subscription. A 7-day free trial is available. A credit card is required.

Key Takeaways

• WhatConverts starts at $30/mo (Call Tracking plan). Plus ($60/mo) adds form and chat tracking, Pro ($100/mo) adds Call Flows and a report builder, and Elite ($160/mo) adds Customer Journey and multi-click attribution (as of September 2026).
• WhatConverts is lead tracking and reporting software, in its own description. It tracks where calls, forms, and chats come from.
• Usage is billed beyond a $30 credit: every individual plan includes a $30 usage credit, and extra forms, chats, and transactions cost 10¢ each on Plus and up (as of September 2026).
• Call tracking is usage-based: tracking numbers have a monthly per-number fee and calls are billed per minute beyond the included credit.
• Lead Distro AI starts at $147/mo (Call Tracking Only) or $297/mo (Starter) with call tracking plus lead routing and buyer management in one platform; ping-post starts on Growth at $497/mo.
• A 7-day free trial is available for Lead Distro AI with a credit card required.
• For agencies that need call source attribution and lead reporting: WhatConverts is a strong option. For agencies that distribute leads to multiple buyers or need pay-per-call routing: Lead Distro AI is purpose-built for that use case.

WhatConverts Pricing Plans in 2026

WhatConverts publishes two sets of plans: Individual Business plans (one account each) and Agency plans (unlimited accounts). Prices below are from its pricing page as of September 2026, shown per month.

Call Tracking ($30/mo): The entry plan covers phone call and text message tracking, instant call tracking numbers, dynamic number insertion, call tracking and recording, and API access. It includes a $30 usage credit.

Plus ($60/mo): Adds tracking for calls, forms, and chat, campaign and keyword reporting, and Bing, Google Ads, and Analytics integration. It includes a $30 usage credit.

Pro ($100/mo): Adds Call Flows, a report builder, scheduled reports, and HIPAA. Call Flows is WhatConverts' call routing system, with IVR menus, a scheduler, geo-routing, and simultaneous dialing. It includes a $30 usage credit.

Elite ($160/mo): Adds Customer Journey, multi-click marketing attribution, pages visited, and Lead Intelligence, which scores and qualifies leads according to rules you set. It includes a $30 usage credit.

Agency plans ($500 to $1,250/mo): Agency Plus ($500/mo), Agency Pro ($800/mo), and Agency Elite ($1,250/mo) cover unlimited accounts, with usage credits of $250, $300, and $400.

Usage costs: On individual plans, additional local numbers are $2.50 each, local minutes are 4.5¢ each, toll-free numbers are $3.50 each, toll-free minutes are 6.5¢ each, call transcription is 2¢ per minute, and form, chat, or transaction tracking is 10¢ each. White label is a $50/mo add-on on any plan.

WhatConverts Plans Compared

Every individual plan includes a $30 usage credit and tracks up to 148 phone call leads; Plus and up also track up to 300 forms, chats, and transactions. White label is a $50/mo add-on on any plan.

Source: WhatConverts pricing page, September 2026. Verify current rates at whatconverts.com.

How WhatConverts Compares to Other Call Tracking Platforms

WhatConverts competes in the lead intelligence and call tracking space. Here is how its published pricing compares to common alternatives:

Source: each vendor's published pricing page, as of September 2026. Plan base prices only; usage charges apply to all platforms. Plans include different features, so compare what each tier includes.

On published list prices, WhatConverts' entry plan ($30/mo) costs less than CallRail's entry plan ($50/mo billed yearly, $55/mo billed monthly) and CTM's Marketing Lite ($79/mo billed monthly), as of September 2026. Because usage beyond the included credit is billed per number, per minute, and per form, chat, or transaction, WhatConverts costs rise with volume.

What WhatConverts Does Well (and Where It Falls Short)

WhatConverts is a genuinely useful tool for marketing agencies that need to prove ROI on their campaigns by showing clients exactly which channels produce calls, form fills, and chats. The lead intelligence dashboard is one of the cleaner interfaces in the call tracking category, in our view. WhatConverts lists Google Ads, Google Analytics, and Bing integrations on its plans and says it offers over 1,000 integrations, which gives agencies a connected attribution view.

Lead distribution is a different job. We could not confirm distribution to buyers, ping-post bidding, or buyer caps on WhatConverts' own website as of September 2026, so check with WhatConverts if you need them.

WhatConverts' pricing page frames the product around helping marketers "prove and grow marketing ROI," and its homepage pitches lead tracking for marketing agencies and clients. It is an attribution and reporting platform.

For pay-per-call agencies that need to track where calls originate and report that attribution to clients, WhatConverts is a strong choice. For agencies that also need to route those calls (or accompanying web leads) to buyers, a distribution platform with built-in call tracking handles both in one subscription.

When to Choose WhatConverts vs Lead Distro AI

These two platforms serve meaningfully different use cases, so the comparison is less about which is better overall and more about which matches the agency's actual workflow.

Choose WhatConverts if:

• Your primary need is proving which marketing channels produce qualified leads for clients
• You need lead reporting and attribution, not lead distribution to buyers
• You are a marketing agency billing clients on retainer and need to justify spend with clear attribution data
• You work with low to moderate lead volumes where usage-based pricing is manageable

Choose Lead Distro AI if:

• You operate a pay-per-lead or pay-per-call network that routes leads to multiple buyers
• You need ping-post bidding, round-robin distribution, or weighted routing between buyers
• You want call tracking and web lead distribution in one platform with one subscription
• You bill buyers on a per-lead or per-call basis rather than billing clients on a retainer

The two platforms focus on different core jobs. WhatConverts is lead tracking and reporting software. Lead Distro AI is distribution software with built-in call tracking.

If your agency manages both functions (proving attribution to clients AND distributing leads to buyers), evaluate whether WhatConverts plus a separate distribution platform or a unified platform like Lead Distro AI is more efficient for your operation.

Try Lead Distro AI's 7-day free trial at /sign-up (credit card required) to test call tracking, lead routing, and ping-post configuration alongside your existing attribution stack.

WhatConverts Pricing FAQ

What does WhatConverts cost per month? WhatConverts starts at $30/mo for the Call Tracking plan. Plus is $60/mo, Pro is $100/mo, and Elite is $160/mo, and each individual plan includes a $30 usage credit. Agency plans with unlimited accounts run $500 to $1,250/mo (as of September 2026). Usage beyond the credit (extra numbers, minutes, and form, chat, or transaction tracking) is billed on top of the plan price.

Does WhatConverts charge per lead? WhatConverts prices by plan, with usage on top. Every individual plan includes a $30 usage credit. Beyond it, form, chat, and transaction tracking costs 10¢ each (Plus and up), and calls are billed as tracking numbers ($2.50 per extra local number) and minutes (4.5¢ per local minute), as of September 2026.

What does WhatConverts include for call tracking? WhatConverts includes instant tracking numbers, dynamic number insertion, call tracking and recording, and API access from its $30/mo Call Tracking plan, plus call attribution to specific marketing sources. Extra numbers, minutes, and call transcription (2¢ per minute) are billed as usage on top of the plan subscription, which is standard for call tracking platforms.

Can WhatConverts distribute leads to buyers? We could not confirm lead distribution to buyers, ping-post routing, or buyer management on WhatConverts' own website as of September 2026, so check with WhatConverts directly. Its site describes lead tracking and reporting. For lead distribution alongside call tracking, evaluate Lead Distro AI which handles both in one platform.

Is WhatConverts cheaper than CallRail? At the entry level, WhatConverts' Call Tracking plan ($30/mo) costs less than CallRail's Lead Tracking plan ($50/mo billed yearly, $55/mo billed monthly), as of September 2026. At the next tiers, WhatConverts Pro is $100/mo and CallRail Lead Tracking Complete is $95/mo billed yearly ($105/mo billed monthly). The right choice depends on which specific features each tier includes for your use case.

Does Lead Distro AI compete with WhatConverts? The core use cases are different. WhatConverts is attribution and lead intelligence for marketing agencies. Lead Distro AI is lead distribution and call tracking for pay-per-lead and pay-per-call agencies. If your operation needs both attribution reporting AND lead distribution, you would typically use WhatConverts or a similar attribution tool alongside Lead Distro AI, or evaluate whether Lead Distro AI's built-in reporting meets your attribution reporting needs.

What is the WhatConverts free trial? WhatConverts offers a 14-day free trial on every plan (as of September 2026). Lead Distro AI offers a 7-day free trial with a credit card required.

For related pricing comparisons in the call tracking category, see CallTrackingMetrics Pricing, Ringba Pricing, and Best WhatConverts Alternatives.