Lead Distro AILead Distro AI
Lead routing for PPL agencies

Smart lead routing software for PPL agencies and lead brokers

Route every lead to the highest-paying eligible buyer in under one second. Four routing methods, AI scoring, buyer caps, and geo filters running automatically.

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No credit card requiredFree forever plan5-minute setup
Four routing methods
Sub-1-second decisions
AI scoring pre-route
Full audit log

Why manual lead routing costs PPL agencies money

Sub-1-second routing decisions

Every routing decision completes in under one second, including AI scoring, eligibility filters, and the delivery POST. Slow buyers lose deals; fast routing keeps fill rate and price per lead high.

Eliminate cap and geo violations

Buyer caps, geographic restrictions, and business-hour rules apply automatically on every lead, so out-of-area and over-cap pushes never reach a buyer endpoint.

Automatic fallback on rejection

When the top buyer rejects or is capped, waterfall logic falls to the next eligible buyer with zero manual intervention. No lead is ever lost in handoff.

Full routing audit log per lead

Every routing decision, including path, latency, buyer response, and payout, is logged for dispute resolution, buyer reconciliation, and continuous optimization.

How Lead Distro AI works

How Lead Distro AI routes every lead

Set your rules once and every lead flows to the right buyer in under a second, automatically.

LEAD FLOW

Route by your rules in under a second

Each lead passes your filters, dedupe checks, geo rules, and buyer caps, then posts to the highest-paying eligible buyer. When a buyer rejects or is capped, the lead falls to the next one automatically, so no lead is lost.

Lead flow begins

Passed duplicate, targeting, and validation

Filter: Property Value

Completed 847 leads

Post to your CRM

Completed 621 leads

Post to your dialer

Completed 621 leads

ANY SOURCE

Ingest leads from any source

Connect landing pages, paid social, search, and partner feeds, and route them all through the same engine. One set of rules covers every source, with no custom code per channel.

Sources

Active 6
ActiveIDSource
2RHXCABTBlueFire Leads
YWY7L5F8HomeYou
PAQKZVWEBuyerlink
M9XJTN4KHome Appointments
F3LP8QWNModernize
K7VR2DHXMyHomePros

PACING

Keep volume on pace

Daily, weekly, and monthly caps hold each buyer inside their limit, and the pacing view shows leads and accepted volume against target per campaign. Capped buyers drop out and re-enable on reset, with no manual counter to track.

Pacing Report

February

Leads MTD

180

Accepted MTD

162

Daily Avg

9.0

Projected

252

CampaignLeadsAcceptedDaily AvgProjected
Roofing100905.0140
Windows40362.056
Siding30271.542
Kitchen1090.514

Everything in your lead routing engine

Purpose-built routing logic for pay-per-lead operations, not a generic CRM workflow.

Four routing methods

Round robin, weighted, waterfall, and exclusive routing, all switchable per campaign in a no-code rule editor without code or campaign downtime.

AI lead scoring pre-route

Every lead is scored 0-100 before routing fires, so the engine only acts on clean leads. Sub-quality leads are filtered out before buyers see them.

Buyer caps with auto-pause

Daily, weekly, or monthly volume caps per buyer. Capped buyers are skipped automatically and re-enabled at reset, with no manual cap-counter spreadsheet.

Geographic and business-hour filters

Route by state, zip, distance radius, or per-buyer business hours. Ineligible buyers drop out of the routing decision automatically on every lead.

No-code rule editor

Drag-and-drop buyer priority, update weights live, and ship routing changes in seconds. Non-engineers can run the routing layer without filing dev tickets.

Native ping-post integration

Ping-post auctions layer on top of waterfall routing for real-time price discovery, with sub-200ms decision time on every auction.

TCPA consent enforcement

TCPA consent and dedupe checks run inline on every lead, with no latency penalty and full payload preservation for buyer audits.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

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Lead routing by vertical

The same engine, configured differently across legal, insurance, mortgage, solar, and home services.

Legal and PI

Waterfall routing on MVA, slip-and-fall, and workers' comp leads so high-paying firms get first crack and regional firms absorb overflow.

Insurance

Weighted routing across state-licensed agents with auto, health, and home leads gated by carrier-eligible states.

Mortgage

Ping-post auctions layered on waterfall fallback for purchase and refi leads, with sub-60-second delivery to the winning loan officer.

Solar

Exclusive routing for premium installer relationships, with geo-radius filters scoped to each installer's service area.

Home services

Round-robin distribution with daily caps and seasonal radius shifts for roofing, HVAC, and plumbing networks.

Lead routing software vs. spreadsheets vs. Boberdoo

Manual lead routing through spreadsheets, Zapier zaps, or basic CRM workflows is slow by design. Leads sit for minutes while operators copy-paste rows, check cap counters, and forward emails. Beyond pure speed, manual routing creates revenue leaks: cap violations, geo mismatches, duplicate buyer pushes, and no fallback when a buyer rejects. Legacy lead distribution platforms add routing methods on paper but rarely combine AI scoring, sub-second latency, and a no-code rule editor in the same product.

CapabilityLead Distro AISpreadsheet + ZapierBoberdoo
Routing methods supported4 (round robin, weighted, waterfall, exclusive)1 (manual rotation)4 (legacy UI)
AI scoring pre-routingYesNoNo
Sub-1-second routing latencyYesMinutes to hours2 to 5 seconds typical
No-code routing rules engineYesN/APartial
Buyer cap auto-pauseYesManualYes
Real-time P&L per buyerYesNoAdd-on
Full routing audit logYesManualYes

See how Lead Distro AI compares to Boberdoo for a full side-by-side, or explore the product tour to see all four routing methods in action.

Features that pair with Smart Lead Routing

Routing rules live inside a campaign and chain into scoring, auctions, and analytics.

Campaign container

Campaign Management

See this feature
Pre-route filter

AI Lead Scoring

See this feature
Auction layer

Ping Post

See this feature

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
Start Free

Start distributing leads. Free for 7 days.

Every routing, ping-post, and call-tracking feature is included on every plan. Higher tiers add lead volume, seats, and destinations.

Lite

$149/ mo

Billed monthly, cancel anytime

500 leads / mo

The low-cost on-ramp for a single operator getting their first buyers live.

  • 500 leads / mo
  • 200 AI credits / mo
  • 1 seat
  • 4 destinations
  • 2 campaigns
  • MCP access
  • Live Support
  • Ping-post + smart routing
Start Free
Recommended

Starter

$299/ mo

Billed monthly, cancel anytime

2,500 leads / mo

The workhorse plan for agencies and media buyers running live campaigns.

  • 2,500 leads / mo
  • 500 AI credits / mo
  • 5 seats
  • 25 destinations
  • 10 campaigns
  • MCP access
  • Live Support
  • Custom domain + white-label
Start Free

Growth

$499/ mo

Billed monthly, cancel anytime

5,000 leads / mo

Scale volume across every buyer and campaign as your book grows.

  • 5,000 leads / mo
  • 1,000 AI credits / mo
  • 10+ seats
  • Unlimited destinations
  • Unlimited campaigns
  • MCP access
  • Live Support + weekly training
  • Everything in Starter
Start Free

Call tracking & routing

· billed as you use it
Local tracking numbers$2/mo per number
Toll-free tracking numbers$3/mo per number
Inbound call minutes (local)$0.04/min
Inbound call minutes (toll-free)$0.055/min
Call recording$0.005/min
Caller Lookup (phone type + carrier)$0.01/lookup

Available on every tier. Numbers provision instantly from the dashboard, call recording included.

Talk with Our Team

See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

Start Free

Smart lead routing FAQs

What is smart lead routing software?

Smart lead routing software automatically directs incoming leads to the correct buyer or sales rep based on rules you configure, plus AI scoring, geographic filters, and volume caps. It eliminates manual lead assignment, slashes response time, and ensures every lead is handled according to your routing logic.

What is the difference between round robin and weighted lead routing?

Round robin lead distribution distributes leads evenly in sequence so each buyer gets equal volume. Weighted routing assigns a percentage to each buyer so higher-paying buyers receive proportionally more leads. Use round robin for equal splits and weighted to prioritize higher-margin buyers.

What is lead routing in PPL agencies?

In pay-per-lead agencies, lead routing is the decision logic that picks which buyer receives each lead the moment it arrives, based on price, eligibility, buyer cap, geography, and TCPA consent status. It is one component of a full lead distribution and orchestration stack.

Does Lead Distro AI support routing by geography?

Yes. You can filter and route leads by state, zip code, or distance radius. Buyers with geographic restrictions are excluded from routing automatically for out-of-area leads, and the routing engine handles the filter on every lead with no manual setup.

Can I change routing rules without going live?

Yes. Update routing rules, adjust buyer weights, and modify caps in real time without taking campaigns offline. Changes take effect immediately on the next incoming lead, with zero campaign downtime.

How does waterfall routing handle buyer caps?

When a buyer's daily, weekly, or monthly cap is reached, Lead Distro AI skips that buyer in the waterfall automatically and routes to the next eligible fallback buyer in priority order. Capped buyers are re-enabled automatically when their cap period resets.

What is a lead routing tool?

A lead routing tool is the practitioner term for the routing engine inside lead distribution software. Lead Distro AI exposes both a no-code UI for rules and a full API for programmatic configuration, so engineering and operations teams can both work on routing logic.

How fast does Lead Distro AI route leads?

Sub-1-second end-to-end for direct-post routing and sub-200ms for ping-post auctions, measured including AI scoring, eligibility filters, and the delivery POST. TCPA compliance checks run inline without adding latency.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or start free with no credit card and explore on your own.

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Ready to automate your lead routing?

Start free with no credit card, wire your first lead source, and route your first leads in under 15 minutes.

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