Insurance lead distribution software for auto, home, life, and health agents
State-license filtering, coverage-type matching, and exclusive vs. shared routing — built for insurance lead sellers, aggregators, and carrier networks.
Is Lead Distro AI right for you?
Built for you if you
- Sell or broker insurance leads to agents and carriers and want to route and bill them automatically
- Run an aggregator or carrier network splitting leads across many buyers
- Are an agency buying from multiple vendors and need to dedupe, score, and track ROI per source
- Run your own Meta or Google ad spend and want true cost per bound policy
Not the right fit if you
- Are a single agent with no leads yet, looking for someone to generate or sell you leads
- Want a telemarketing or appointment-setting service that makes calls for you
Lead Distro AI is the software your lead vendor runs. You bring the leads (vendors, ad spend, ping post) and we route, score, and track them. We are not a lead vendor and do not generate or sell leads for you.
Built for how insurance lead operators route and bill every lead
License-aware routing
Only deliver insurance leads to agents licensed in that state for that line of insurance — no compliance headaches.
Coverage-type matching
Auto, home, life, health, Medicare, final expense — route every lead to buyers who actually sell that product.
Exclusive or shared
Sell an insurance lead exclusively to one agent or post in parallel to multiple carriers. Mix both models in the same campaign.
AI scoring filters intent
Catch shoppers, fraudulent fills, and duplicates before they hit an agent's dialer or a carrier's CRM.
How Lead Distro AI works
How Lead Distro AI routes your insurance leads
Connect your sources, set license and coverage rules, and Lead Distro AI scores, auctions, and reconciles every insurance lead.
LEAD CAPTURE
Capture shoppers from every channel
Pull quote requests from paid search, paid social, web forms, and partner feeds into one pipeline. Connect any source in minutes and start sending traffic the same day, across auto, home, life, and health.
Sources
Active 6AI QUALITY SCORING
Score intent before delivery
AI grades every shopper the second it lands, flagging tire-kickers, fraudulent fills, and duplicates. Deliver high-intent leads to your best agents and stop dumping low-quality fills into a carrier's CRM.
Lead Scoring
AI gradedLIVE AUCTION
Sell each lead at the highest live bid
Real-time ping-post auctions put your agents and carriers in competition on every lead. The highest qualified bid wins, leads route by state and carrier preference, and your margin is baked in.
Live Auction
Lead #8842SOURCE ROI
See true margin by source
Meta and Google ad spend syncs in and attributes to the leads it produced. Watch real profit by source, coverage line, and campaign, then cut the channels that lose money.
Source ROI
Month to dateEverything you need for insurance lead distribution
Distribution Engine
Multi-line campaigns, custom field mapping, and per-agent caps with state-licensure enforcement.
Learn moreSmart Routing
Priority, weighted, and round-robin distribution across exclusive and shared agent networks.
Learn morePing Post
Real-time auctions across multiple carriers — every shopper sells at the highest live bid.
Learn morePay-Per-Call
Tracking numbers, IVR pre-qualification, and call recording for inbound insurance shoppers.
Learn moreCall Tracking
Source-level call attribution and recording — every quote shopper tied back to the ad source that drove the call.
Learn moreCost Tracking
Unified Meta and Google ad spend with cost-per-issued-policy attribution.
Learn moreSee it run on your stack
Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.
Insurance lines running on Lead Distro AI
Auto, home, life, health, Medicare, and commercial — every line, in one platform.
Auto Insurance
Quote shoppers with current carrier, vehicle, and driver-record data.
Home Insurance
Homeowner quote leads with property type, age, and bundled-auto signals.
Life Insurance
Term, whole, and final-expense leads with age and coverage-amount routing.
Health Insurance
ACA marketplace and short-term medical leads with subsidy eligibility filters.
Medicare
Medicare Advantage and Supplement leads with age, T65, and SEP routing.
Final Expense
Senior burial-insurance leads with age and coverage filters.
Commercial Insurance
GL, BOP, and workers' comp leads routed by industry and state.
Renters Insurance
Renter quote leads bundled with auto for cross-sell campaigns.
Pet Insurance
Pet quote leads with breed, age, and coverage filters.
Go deeper on insurance lead distribution
How operators in this vertical are running it on Lead Distro AI.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Every routing, ping-post, and call-tracking feature is included on every plan. Higher tiers add lead volume, seats, and destinations.
Lite
Billed monthly, cancel anytime
500 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
The low-cost on-ramp for a single operator getting their first buyers live.
- 500 leads / mo
- 200 AI credits / mo
- 1 seat
- 4 destinations
- 2 campaigns
- MCP access
- Live Support
- Ping-post + smart routing
Starter
Billed monthly, cancel anytime
2,500 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
The workhorse plan for agencies and media buyers running live campaigns.
- 2,500 leads / mo
- 500 AI credits / mo
- 5 seats
- 25 destinations
- 10 campaigns
- MCP access
- Live Support
- Custom domain + white-label
Growth
Billed monthly, cancel anytime
5,000 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
Scale volume across every buyer and campaign as your book grows.
- 5,000 leads / mo
- 1,000 AI credits / mo
- 10+ seats
- Unlimited destinations
- Unlimited campaigns
- MCP access
- Live Support + weekly training
- Everything in Starter
Call tracking & routing
· billed as you use itAvailable on every tier. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.
Insurance lead distribution FAQs
Does Lead Distro AI enforce state-license filters for insurance leads?
Can the same insurance lead be sold to multiple carriers?
How does Lead Distro AI handle Medicare lead compliance?
Can carriers run real-time bidding (RTB) on shared insurance leads?
Does the platform integrate with carrier CRMs?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or spin up a free trial and explore on your own.
Ready to route your insurance leads?
Start free, no credit card. First auto, home, or Medicare leads route in under 5 minutes.