Real-time lead reporting and analytics
Stop guessing your margins. Watch every lead’s buy cost, sell price, and net profit in real time, filtered by source, buyer, vertical, and campaign.
Decision-grade data, not end-of-month reports
Live margin per lead
Publisher payout and buyer price are stamped on every lead at acceptance. Net margin per lead, per source, per buyer is calculated the moment the event happens, not at end-of-day.
Per-source profitability
Spot a losing source the same week it goes bad. Filter sources by margin, qualified-rate, and return rate so you can pause, reweight, or renegotiate publisher payouts before the next billing cycle.
Buyer and publisher in one view
Buyer acceptance rate, return rate, and average price sit next to publisher payout and volume. No manual joins across CRM, billing, and ping-post tools.
Setup in minutes, not weeks
Lead Distro AI's reporting is a query against the routing engine, not a separate data pipeline. There is nothing to wire, model, or maintain to see profit-and-loss per lead.
How Lead Distro AI works
See your numbers the moment they happen
Every routing event writes straight to the dashboard, so pacing, margin, and lead quality update live instead of at month end.
LIVE PACING
Track pacing as leads flow in
A live pacing report shows volume, accepted counts, and projected totals for every campaign. Watch the day build in real time and catch a campaign that is falling behind pace before the window closes.
Pacing Report
FebruaryLeads MTD
180
Accepted MTD
162
Daily Avg
9.0
Projected
252
SOURCE ROI
See true margin by source
Spend, revenue, and margin sit side by side for every traffic source. Spot the source that is quietly losing money and reweight budget the same week, not after the next billing cycle.
Source ROI
Month to dateQUALITY TRENDS
Watch lead quality over time
AI quality scores roll up into Premium, Standard, and Low tiers, so you can see when a source starts sending weaker leads. The trend shows up the day it shifts, giving you time to act before margin erodes.
Lead Scoring
AI gradedEverything in the lead reporting dashboard
A live KPI surface that replaces spreadsheets, CSV exports, and stitched-together BI pipelines.
Live KPI dashboard
Revenue, cost, net margin, qualified-rate, and acceptance rate stream in as routing events happen. The dashboard refreshes the moment a ping, post, accept, reject, payout, or refund fires.
Per-source profitability
Publisher scorecards with attribution stamped at the source. See which publishers and campaigns produce profitable leads and which need a payout cut or a pause.
Per-buyer performance
Acceptance rate, return rate, and average price per buyer. Spot the buyer whose return rate just jumped and act before churn shows up in the bank account.
Vertical and geographic drill-down
Filter by vertical, state, and ZIP. Drill down from a margin chart to the individual leads driving it. Pause underperforming geos without pausing the whole campaign.
Custom report builder
Saved views per team member and per role. Operators see margin; account managers see buyer KPIs; finance sees reconciliation. One dashboard, scoped per seat.
Day-part and hour-of-day patterns
Hour-of-day and day-of-week analytics for capacity planning. Align publisher delivery with buyer business hours so you stop paying for leads that arrive after the contact center closes.
Exports and scheduled reports
On-demand CSV export and scheduled email reports on daily, weekly, or monthly cadences. Feed an external BI stack or brief stakeholders who do not log into the platform.
See it run on your stack
Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.
Lead reporting by vertical
The same engine surfaces different KPIs across legal, insurance, mortgage, solar, and home services.
Legal and PI
Track per-state qualified-rate and buyer acceptance to catch the week a TV or digital source starts sending low-quality MVA leads. Catch the dip in the same week, not the same quarter.
Insurance
Monitor return rate by source to catch fraud spikes the moment they cross a configurable threshold. Return-rate alerts protect buyer relationships before they churn.
Mortgage
Watch CPL versus revenue-per-lead margin in real time as rate-shopper volume fluctuates with the rates market. Reweight publisher delivery the same day, not after the next rate cut.
Solar
Compare installer acceptance rates by ZIP and surface high-margin geos for media reweighting. Pause underperforming ZIPs without pausing the campaign.
Home services
Track hour-of-day patterns to align publisher delivery with contractor availability. Stop paying for leads that arrive after hours and never get contacted.
Lead reporting software vs. CRM reporting vs. a BI stack
CRMs were built to track sales pipelines, not lead-buying margins. They report on "leads created," not on the margin those leads produced. Generic BI stacks like Looker and Tableau were built to model anything, which means they model nothing out of the box and require data engineering to wire into a lead distribution platform. Lead Distro AI's lead reporting was built for one job: tell a PPL network where the margin is, in real time.
| Capability | Lead Distro AI Lead Reporting | CRM reporting | Spreadsheet or BI stack | Generic ad attribution |
|---|---|---|---|---|
| Lead-level cost and revenue | Yes | No | Manual | Partial |
| Real-time refresh | Yes | Delayed | Manual export | Delayed |
| Buyer and publisher in one view | Yes | No | Manual join | No |
| Per-source margin | Yes | No | Manual | No |
| Built for PPL networks | Yes | No | No | No |
| Setup time | Minutes | Days | Weeks | Days |
| Custom views per role | Yes | Limited | Manual | Limited |
The data in the dashboard is correct because the routing engine wrote it. That is the difference between lead analytics software that lives inside the distribution platform and a BI tool bolted on after the fact.
Features that pair with Real-Time Analytics
Reporting reflects what every other engine is doing in real time, because the routing engine writes the data.
Why Companies Switch
Don't take our word for it. Here's what companies say after switching.
Start distributing leads. Free for 7 days.
Every routing, ping-post, and call-tracking feature is included on every plan. Higher tiers add lead volume, seats, and destinations.
Lite
Billed monthly, cancel anytime
500 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
The low-cost on-ramp for a single operator getting their first buyers live.
- 500 leads / mo
- 200 AI credits / mo
- 1 seat
- 4 destinations
- 2 campaigns
- MCP access
- Live Support
- Ping-post + smart routing
Starter
Billed monthly, cancel anytime
2,500 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
The workhorse plan for agencies and media buyers running live campaigns.
- 2,500 leads / mo
- 500 AI credits / mo
- 5 seats
- 25 destinations
- 10 campaigns
- MCP access
- Live Support
- Custom domain + white-label
Growth
Billed monthly, cancel anytime
5,000 leads / moWhat counts as a lead?A lead is counted the moment it is successfully ingested into a campaign.Leads successfully ingested into a campaignCounted once, whatever a buyer decides later (accepted, rejected, or returned)Never countedDuplicates we catch and blockLeads that fail your validation or inbound filtersPings and pre-pings
Scale volume across every buyer and campaign as your book grows.
- 5,000 leads / mo
- 1,000 AI credits / mo
- 10+ seats
- Unlimited destinations
- Unlimited campaigns
- MCP access
- Live Support + weekly training
- Everything in Starter
Call tracking & routing
· billed as you use itAvailable on every tier. Numbers provision instantly from the dashboard, call recording included.
Talk with Our Team
See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.
See it run on your stack
Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.
Lead reporting and analytics FAQs
What is real-time lead reporting?
What is the difference between lead reporting and lead analytics?
What KPIs does Lead Distro AI track?
Can buyers see their own reporting?
Does the lead generation dashboard refresh in real time?
Can I export reports?
Does this replace my BI tool?
How is qualified-rate calculated?
Still have questions?
Book a 20-minute demo and we'll walk through your exact use case, or start free with no credit card and explore on your own.
Ready to see where your margin lives?
Start free with no credit card and watch your first lead post profit-and-loss in real time. No data engineering, no spreadsheets, no end-of-month surprises.