Lead Distro AILead Distro AI
Lead Distro AI vs WhatConverts

Choose Lead Distro AI Over WhatConverts

Lead Distro AI distributes, scores, and bills leads and calls, with ping-post and ring tree payouts. WhatConverts is best-in-class lead capture and attribution, but does not distribute, auction, or bill leads.

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No credit card requiredFree forever plan5-minute setup
Calls + data leads
AI scoring
Ping-post + ring tree
Buyer billing + portal

Comparison pages can be biased, so we keep ours honest, up to date, and only claim what Lead Distro AI actually does. See something wrong? Tell us at support@leaddistro.ai.

Rafael Hernandez

Rafael Hernandez

Founder & CEO of Lead Distro AI

PSA

Platform Comparison

Selling leads to buyers, or reporting on your own?

Lead Distro AI

Lead Distro AI

  • Lead distribution across four methods
  • AI scoring on every call and lead
  • Ping-post auctions and ring tree payouts
  • Buyer billing and self-service portal
  • Best for pay-per-lead and pay-per-call agencies

$299/mo

Flat platform + usage-based call tracking

Free plan, no credit cardDistribution + billing

WhatConverts

  • Best-in-class lead capture across channels
  • Multi-touch attribution and Customer Journeys
  • Clean client-facing reporting
  • AI Lead Analysis after the interaction
  • No distribution, auctions, or buyer billing

$30+/mo

Per feature tier + $0.10 per lead

14-day free trialBest for attribution

Feature-by-feature breakdown

Lead Distro AILead Distro AI
WhatConverts
Pricing Model
From $299/moFlat platform plus usage-based call tracking.
From $30/moPer feature tier plus $0.10 per lead.
Lead & call routing
Lead distribution
Four methods
Multi-channel lead capture
For routing
Best in class
AI lead scoring (pre-routing)
Claude AI, every lead
Ping-post auctions
Ring tree routing (pay-per-call)
Tracking & integrations
Marketing attribution reporting
Revenue + margin
Multi-touch + journeys
TrustedForm integration
Onboarding, pricing & market fit
Buyer billing + self-service portal
Pricing
$299-$997/mo flat + usage-based calls
$30-$160/mo + $0.10 per lead

Pricing comparison

WhatConverts wins for capture-only; Lead Distro AI wins when you distribute and bill.

Plan
Lead Distro AI
WhatConverts
Track your own calls/forms
$299/mo (Starter, full platform)
$30-$60/mo (Call Tracking / Plus)
Distribute + bill buyers
$299/mo (included)
Not supported
Agency scale
$499-$997/mo flat
$500-$1,250/mo (reporting accounts)
Free trial
Free plan + 7-day trial, no card
14 days (WhatConverts)

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

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How Lead Distro AI works

How Lead Distro AI tracks and routes every call

Provision numbers, set your rules, and Lead Distro AI tracks, routes, and prices every inbound call in real time.

TRACKING NUMBERS

Provision a number for every source

Spin up tracking numbers for each channel and campaign in seconds. Every call is tied back to the exact source that drove it, so attribution is built in from the first ring.

Tracking Numbers

Active 6
LiveNumberSource
(305) 555-0142Meta · Roofing
(702) 555-0188Google · Solar
(312) 555-0119Native · HVAC
(469) 555-0173Bing · Windows
(818) 555-0150YouTube · Insurance
(404) 555-0126Referral · Legal

CALL ROUTING

Route every call by your rules

Whisper, IVR screening, state, hours, and daily caps decide where each call goes. Set the rules once and every inbound call follows them automatically.

Inbound call rings

Matched to source by tracking number

Whisper and IVR screen

Press 1 for a new claim

Match buyer by rules

State, hours, and daily cap

Connect to the buyer

Call routed in 1.8 seconds

RING TREE AUCTION

Sell each call at the highest live bid

Real-time bidding puts your buyers in competition on every qualified call. The highest bid wins the call, your margin is baked in, and the payout lands automatically.

Live Auction

Lead #8842
Apex Insurance
$42.00Won
Summit Buyers
$38.50
CoreConnect
$35.00
LeadVault
$31.25
Your payout$42.00

SOURCE-LEVEL ROI

See true ROI by call source

Ad spend syncs in and attributes to the calls it produced. Watch real profit by source, campaign, and ad set, and cut the channels that lose money.

Source ROI

Month to date
SourceSpendRevenueMargin
Meta · Roofing$1,240$3,180+$1,940
Google · Solar$980$2,150+$1,170
Native · HVAC$620$1,090+$470
TikTok · Windows$410$360-$50

Which one is right for you?

Choose Lead Distro AI if you…

  • Run a pay-per-lead or pay-per-call agency selling leads and calls to buyers
  • Need to distribute leads with Round Robin, Weighted, Priority/Waterfall, or Ping-Post
  • Want AI scoring on every inbound lead and call before routing
  • Need buyer billing, prepaid wallets, and a self-service buyer portal

Choose WhatConverts if you…

  • Run an agency or in-house team tracking your own marketing leads
  • Need best-in-class call, form, and chat capture with multi-touch attribution
  • Report conversion ROI rather than selling leads to external buyers
  • Want a low entry price for call-only or call-plus-form tracking

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
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Want the in-depth breakdown?

Read the full Lead Distro AI vs WhatConverts comparison article — pricing, features, use cases, and FAQs.

Read the full comparison

Lead Distro AI vs WhatConverts FAQs

Is Lead Distro AI a direct replacement for WhatConverts?

It depends on the job. If you only capture your marketing leads and report on attribution, WhatConverts is the better fit. If you sell leads or calls to buyers, Lead Distro AI replaces WhatConverts and adds the layer it lacks: AI scoring before routing, four distribution methods, ping-post auctions, ring tree payouts, buyer billing, and a self-service portal.

Does WhatConverts distribute or sell leads to buyers?

No. WhatConverts is a lead tracking and attribution platform. It captures calls, forms, and chats and ties them to source, but it does not route leads to buyers, run ping-post auctions, handle ring tree pay-per-call payouts, or bill buyers. Agencies that sell leads need a separate distribution platform such as Lead Distro AI.

Which platform is cheaper?

For a single business that only tracks its own calls and forms, WhatConverts is much cheaper, starting at $30/mo. Lead Distro AI starts at a flat $299/mo because it does far more than tracking. The tools solve different problems, so it is not a price-for-price comparison. Call tracking on Lead Distro AI is usage-based on top of the flat platform.

Does Lead Distro AI handle marketing attribution like WhatConverts?

Lead Distro AI reports source, campaign, and buyer-level performance with real-time profit and loss, which covers the revenue side. It is not a client-facing multi-touch attribution and Customer Journey reporting tool the way WhatConverts is. If client attribution reporting is your main deliverable, WhatConverts is stronger; if profit-per-buyer matters more, Lead Distro AI is built for that.

Does Lead Distro AI have a free trial?

Yes, a free plan and a 7-day full-access trial, covering AI scoring, distribution, and call tracking. WhatConverts offers a 14-day trial of its lead tracking product. Setup on Lead Distro AI takes minutes, so you can see real routing and P&L results inside the week.

Go deeper

How operators in this vertical are running it on Lead Distro AI.

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Distribute, score, and bill in one platform

Book a 20-minute demo or start free with no credit card. Score, route, and report on every lead and call in real time.

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