CallTrackingMetrics Pricing in 2026: Plans, Costs, and What Pay-Per-Call Agencies Pay

CallTrackingMetrics (now branded CTM) pricing in 2026 starts at $79 per month billed monthly for the Marketing Lite plan, or $65 per month billed yearly (as of September 2026). CTM's plans do not include any numbers or minutes, so every tracking number and every minute is billed as usage on top of the plan fee. Marketing Pro ($179/mo billed monthly) and Sales Engage ($329/mo billed monthly) unlock more features, such as form tracking, sub-accounts, call queues, and a softphone. Enterprise is published at $1,999 per month billed monthly, with volume-based pricing available. Verify current rates at calltrackingmetrics.com before purchasing, as pricing can change.

For pay-per-call agencies that need call tracking alongside web lead distribution, Lead Distro AI starts at $147/mo for Call Tracking Only and $297/mo for the full Starter plan, which handles both inbound call routing and web lead distribution through a single subscription. A 7-day free trial is available. A credit card is required to activate the trial.

Key Takeaways

• CTM's Marketing Lite plan costs $79/mo billed monthly ($65/mo billed yearly, as of September 2026). Plans include no numbers or minutes, so all usage is billed on top.
• Marketing Pro ($179/mo billed monthly) is where CTM's agency features start: 25 sub-accounts, agency roll-up reports, white label options, form tracking, and API access. Every plan includes unlimited users.
• Lead Distro AI routes both calls and web leads, including ping-post on the $497/mo Growth plan, from one subscription.
• Usage billing adds variable costs: CTM bills local numbers at $2/mo and forwarded local minutes at $0.04/min on top of the plan (as of September 2026), so the bill scales with call volume. In our view, that makes budget forecasting harder than flat-rate platforms.
• Lead Distro AI starts at $147/mo (Call Tracking Only) or $297/mo (Starter with full lead distribution), with usage-based call tracking (per-number monthly fee plus per-minute rate) on top of the flat subscription.
• A 7-day free trial is available for Lead Distro AI with a credit card required.
• For pure call tracking: CTM is a mature option. For agencies distributing both calls and web leads, Lead Distro AI combines both channels at a competitive price.

How CallTrackingMetrics Pricing Works in 2026

CallTrackingMetrics uses a tiered subscription model with usage billed on top. Its plans do not include any numbers or minutes: every number and every minute is billed at usage rates from the first one. Plan fees are lower on yearly or two-year billing, and CTM waives the first month's plan fee on any plan (usage is still billed). All prices below are as of September 2026.

Marketing Lite ($79/mo billed monthly, $65/mo billed yearly): The entry plan includes unlimited users, dynamic number insertion (DNI), multi-touch attribution, call and text tracking, call recording, IVR menus, basic routing, and manual call scoring. Usage rates: local numbers $2 per month, forwarded local minutes $0.04 per minute, toll-free numbers $3 per month, and forwarded toll-free minutes $0.055 per minute.

Marketing Pro ($179/mo billed monthly, $149/mo billed yearly): Adds form tracking (5,000 form submissions included), number pools, 3,000 transcribed minutes, keyword spotting, AskAI, geographic routing, Smart Router if/then call flows, API access, webhooks, HIPAA features, 25 sub-accounts, agency roll-up reports, and white label options.

Sales Engage ($329/mo billed monthly, $274/mo billed yearly): Adds call queues, a softphone, Smart Dialer, skill- and weight-based routing, live coaching, VoiceAI, unlimited sub-accounts, and a Salesforce integration. CTM markets this plan to lead resellers that need complex routing and tracking.

Enterprise ($1,999/mo billed monthly): Adds dedicated account management and professional services, with volume-based pricing available.

CallTrackingMetrics Plans Compared

Not verified: we could not confirm this on the vendor's own website as of September 2026. Check with the vendor.

Source: CTM's published pricing page, as of September 2026. Verify current rates at calltrackingmetrics.com.

What Pay-Per-Call Agencies Pay for CTM in Practice

The published plan price is just the starting point. For agencies running active pay-per-call campaigns, actual monthly calltrackingmetrics cost depends heavily on how many tracking numbers the operation requires and the call volume those numbers handle.

A pay-per-call agency managing 50 active tracking numbers with 10,000 minutes of monthly forwarded local call volume on Sales Engage would pay approximately: $274/mo (Sales Engage, billed yearly) plus 50 local numbers at $2/mo each ($100) plus 10,000 minutes at $0.04/minute ($400). That totals about $774/mo before integrations, transcription, or add-ons, at published rates as of September 2026. On monthly billing, Sales Engage is $329/mo, which brings the same example to about $829/mo.

This variable cost structure is a real planning consideration for agencies. A month with higher call volume costs more than a quiet month, which is different from flat-rate platforms where the monthly bill is predictable regardless of activity. Variable billing does not make CTM a poor choice, but it is a real operational planning factor that agencies should account for when comparing calltrackingmetrics pricing against competitors.

CallTrackingMetrics vs Competitors: Pricing Comparison

CallTrackingMetrics competes with several call tracking platforms in overlapping price ranges. Here is how CTM pricing stacks up against common alternatives:

Source: each vendor's published pricing page, as of September 2026. Prices are plan fees only; usage charges (per-number, per-minute) apply on top for CTM, CallRail, Ringba, and Lead Distro AI call tracking.

CTM and CallRail publish plan prices starting under $100 per month. Ringba publishes its Business and Professional plan prices with Enterprise quoted, and Invoca prices every tier by quote with no published prices (as of September 2026).

Lead Distro AI's pricing is structured differently. The $147/mo Call Tracking Only plan covers call tracking and routing. The $297/mo Starter plan includes call tracking AND web form lead distribution in one subscription, so agencies distributing both channels get one platform for both.

What CTM Does Well (and Where It Falls Short)

CallTrackingMetrics has strong features for what it does. Its call scoring and analytics are genuinely useful for optimizing phone campaigns, and it offers over 40 native integrations plus thousands more through Zapier and Make. Its sub-accounts and agency roll-up reports (Marketing Pro and up) are clean for agencies managing multiple client accounts.

The main planning factor is usage billing: CTM's plans include no numbers or minutes, so every number and minute is billed on top of the plan fee. Agencies that also sell web form leads to buyers should check with CTM whether its routing covers that workflow. Lead Distro AI routes calls and web leads to buyers from one platform, including ping-post.

If the entire workflow is call-centric, CTM is a mature platform. If a client or campaign adds web leads that you sell to buyers, one platform for calls and leads avoids separate billing, separate reporting, and separate routing logic.

CTM's routing page lists IVR menus, schedule-based rules, geo-based routing, and even or weighted call distribution.

How to Evaluate Whether CTM Is Right for Your Agency

The decision between CallTrackingMetrics and alternatives comes down to three questions:

1. Are you distributing only calls, or calls plus web leads? If your campaigns generate only inbound calls (via phone numbers in ads, landing pages, or directories), CTM is a strong fit. If you also route web form leads from the same campaigns to buyers, make sure the platform you pick routes both channels.

2. What is your number-to-minute ratio? CTM bills every number ($2/mo local) and every minute ($0.04/min forwarded local) from the first one (as of September 2026), so agencies with many tracking numbers but lower call volume per number pay mostly per-number fees. High-number operations should calculate the actual all-in cost against alternatives.

3. Do you need multi-account management now, or will you? Sub-accounts start on Marketing Pro ($179/mo billed monthly, with 25 sub-accounts included), and Sales Engage ($329/mo billed monthly) includes unlimited sub-accounts (as of September 2026). If you expect to pass 25 client accounts within 12 months, factor the upgrade (or CTM's $50/month packs of 25 more sub-accounts) into the evaluation.

For agencies that need both call tracking and web lead distribution, Lead Distro AI's Starter plan at $297/mo includes both in a single subscription. The 7-day free trial (credit card required) lets agencies test the full routing engine before committing.

CallTrackingMetrics Pricing FAQ

What is the cheapest CallTrackingMetrics plan? Marketing Lite is $79 per month billed monthly, $65 billed yearly, or $60 billed every two years (as of September 2026). It includes no numbers or minutes; every number and minute is billed as usage.

Does CallTrackingMetrics charge per-minute fees? Yes. CTM's plans include no minutes, so every minute is billed: $0.04 per minute for forwarded local calls and $0.055 per minute for forwarded toll-free calls (as of September 2026). Usage billing is common among call tracking platforms.

What does CTM's agency-focused plan include? CTM's agency features start on Marketing Pro ($179/mo billed monthly, $149 billed yearly): 25 sub-accounts, agency roll-up reports, client signup pages, client price markups, white label options (full white label is $65 per domain), API access, and webhooks. Sales Engage ($329/mo billed monthly, $274 billed yearly) adds unlimited sub-accounts, call queues, a softphone, and skill- and weight-based routing. Every plan includes unlimited users (as of September 2026).

Is CallTrackingMetrics cheaper than CallRail? At the entry level, CallRail's plan fee is lower: Lead Tracking is $55/mo billed monthly ($50 billed yearly), versus $79/mo billed monthly ($65 billed yearly) for CTM Marketing Lite. At the top of the self-serve plans, CallRail's Lead Conversion Complete is $215/mo billed monthly, while CTM's Sales Engage is $329/mo billed monthly. Usage is billed on top of both, and CallRail's plans include 5 local numbers and 250 local minutes while CTM's include none (as of September 2026). The right comparison depends on which features each tier includes at the price point relevant to your operation.

Can CallTrackingMetrics distribute web form leads? CTM tracks form submissions (Marketing Pro and up), and its FormReactor can trigger an automatic call or text when someone fills out a click-to-call form. We could not confirm on CTM's website that it distributes web form leads to outside buyers or runs ping-post (as of September 2026), so check with CTM. Agencies needing both channels routed to buyers can evaluate platforms like Lead Distro AI that handle calls and web leads together.

How does CallTrackingMetrics pricing compare to Lead Distro AI? CTM Marketing Lite is $79/mo billed monthly plus usage (as of September 2026). Lead Distro AI Call Tracking Only is $147/mo. Lead Distro AI Starter at $297/mo includes both call tracking and web lead distribution. For pure call tracking at small scale, CTM's plan fee is lower. For agencies needing both channels or wanting a flat-rate predictable cost for call tracking combined with lead distribution, Lead Distro AI is the more direct comparison.

Is there a free trial for CallTrackingMetrics? CTM does not advertise a fixed-length free trial. Instead, it waives the first month's plan fee on any plan (usage is still billed), as of September 2026. Lead Distro AI offers a 7-day free trial with a credit card required.

The Bottom Line on CallTrackingMetrics Pricing

CallTrackingMetrics pricing is structured as a tiered subscription with usage billed on top. For agencies that need a focused call tracking platform, CTM delivers solid features at competitive entry and mid-tier prices. For multi-client agencies, sub-accounts start on Marketing Pro at $179/mo billed monthly (as of September 2026).

Agencies distributing web form leads alongside calls should look for a platform built to route both channels to buyers.

If your operation handles calls only and CTM's per-number and per-minute costs fit your volume, it is a solid choice. If you distribute both calls and web leads, or want a single flat-rate subscription that covers both channels, explore Lead Distro AI's 7-day free trial (credit card required) to compare directly.

For related pricing comparisons, see Ringba Pricing and Invoca Pricing.