Lead Distro AILead Distro AI
Lead automation for PPL agencies

Lead automation software built for pay-per-lead operations

Trigger-based workflows that score, route, notify, and reconcile every lead in under a second. Visual builder, no-code branches, full audit trail.

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No credit card requiredFree forever plan5-minute setup
Visual workflow builder
Sub-second execution
20+ pre-built nodes
Full audit log

Built for how PPL operations actually run

Sub-second execution

Workflows complete in under one second from trigger to buyer dispatch, including AI scoring, suppression checks, and routing decisions.

Branching logic without code

IF/THEN paths route by score, vertical, source, geo, buyer availability, and time of day. Premium leads flow one way, volume tier another.

Native integration with routing and scoring

Automations call the same engines as Smart Lead Routing, AI Lead Scoring, and Ping Post. No external API stitching, no glue code.

Full audit log per execution

Every node's input, output, and decision logs to a per-lead audit trail for dispute resolution, optimization, and reconciliation.

How Lead Distro AI works

How Lead Distro AI runs every lead on autopilot

Set the rules once and Lead Distro AI routes, filters, and acts on every lead in under a second, across all your sources.

RULE-BASED ROUTING

Route and act on every lead automatically

Trigger-based workflows score each lead, check it against your filters, and post it to the right buyer, CRM, or dialer. The whole path runs in under a second with no manual touch.

Lead flow begins

Passed duplicate, targeting, and validation

Filter: Property Value

Completed 847 leads

Post to your CRM

Completed 621 leads

Post to your dialer

Completed 621 leads

AUTO-SUPPRESS

Reject bad leads before they cost you

Automations catch duplicates, invalid phone numbers, and out-of-area leads and suppress them before delivery. A clear breakdown of reject reasons shows exactly what got filtered and why.

Reject Reasons

Duplicate lead (32%)
Invalid phone number (28%)
Invalid property type (18%)
Low credit proxy (12%)
Invalid zip targeting (10%)
ReasonLeadsRate
Duplicate lead1632.0%
Invalid phone number1428.0%
Invalid property type918.0%
Low credit proxy612.0%
Invalid zip targeting510.0%

ANY SOURCE

Trigger workflows across every source

The same automations fire on leads from paid social, search, web forms, and partner feeds. Connect a new source and your existing rules apply to it the moment traffic starts flowing.

Sources

Active 6
ActiveIDSource
2RHXCABTBlueFire Leads
YWY7L5F8HomeYou
PAQKZVWEBuyerlink
M9XJTN4KHome Appointments
F3LP8QWNModernize
K7VR2DHXMyHomePros

Everything in your lead automation toolkit

Twenty-plus pre-built nodes tuned for pay-per-lead operations, not generic B2B marketing.

Visual workflow builder

Drag-and-drop canvas with 20+ node types purpose-built for lead distribution: score, route, validate, branch, notify, webhook.

AI Lead Score node

Score every lead 0-100 inside the workflow. Branch on thresholds to send premium leads to top-tier buyers automatically.

Suppression and dedupe checks

Native nodes for hashed-email matching, blacklist filtering, and TCPA consent validation before a lead ever leaves the workflow.

Ping-post auction node

Drop a Ping Post node into any workflow to auction the lead across multiple buyers and post to the highest live bid.

Multi-channel notifications

Fire webhooks, SMS, email, and Slack alerts to internal teams or buyer endpoints as part of any workflow step.

Reusable templates

Save any workflow as a template and clone it across campaigns or verticals. Edit once, propagate everywhere.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

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Lead automation by vertical

Same engine, different node configurations across legal, insurance, mortgage, solar, and home services.

Legal and PI

Score, validate TCPA consent, route MVA to law firms, route mass-tort separately, fire Slack alerts on bids over $200.

Insurance

Branch on coverage type, check state licensing, route to appointed carriers only, suppress dual-eligible mismatches during AEP.

Mortgage

Score the lead, enrich with property data, split purchase vs. refinance into separate buyer pools, SMS the LO inside 60 seconds.

Solar

Geo-fence by utility territory, score on roof and intent signals, push to top three regional installers, fall back to a national aggregator.

Home services

Route by service type, apply buyer caps, fire 'new lead' SMS to dispatch, log a follow-up task in the CRM.

Lead automation vs. generic workflow automation

Most workflow automation software was designed for B2B SaaS funnels: long sales cycles, nurture sequences, MQL handoffs. Pay-per-lead agencies need the opposite: sub-second decisions on every lead, no human in the loop, routing logic baked into the workflow itself. Generic marketing automation cannot enforce buyer caps or run a ping-post auction inside a workflow node.

CapabilityLead Distro AI AutomationsZapierGeneric CRM workflowsHubSpot Workflows
Built for lead distributionYesNoNoNo
AI lead scoring nodeNativeNoneNonePredictive scoring add-on
Sub-second executionYes1-5 minute latencyVariesBatch and event
Buyer-cap enforcementNativeManualManualNone
Ping-post nodeNativeNoneNoneNone
Visual workflow builderYesYesLimitedYes
Full execution audit logYesTask historyVariesYes
Starting price$299/mo$19.99/mo limitedBundled~$2,000/mo Enterprise

Most generic workflow tools were built for B2B SaaS funnels, not for sub-second auction logic or buyer-cap enforcement. The trade-offs in the table above are what make a lead-native automation engine necessary at scale.

Features that chain into Automations

Every node calls the same engine that powers these standalone features.

Route node

Smart Lead Routing

See this feature
Score node

AI Lead Scoring

See this feature
Auction node

Ping Post

See this feature
Build it from chat

AI Assistant

See this feature

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
Start Free

Start distributing leads. Free for 7 days.

Every routing, ping-post, and call-tracking feature is included on every plan. Higher tiers add lead volume, seats, and destinations.

Lite

$149/ mo

Billed monthly, cancel anytime

500 leads / mo

The low-cost on-ramp for a single operator getting their first buyers live.

  • 500 leads / mo
  • 200 AI credits / mo
  • 1 seat
  • 4 destinations
  • 2 campaigns
  • MCP access
  • Live Support
  • Ping-post + smart routing
Start Free
Recommended

Starter

$299/ mo

Billed monthly, cancel anytime

2,500 leads / mo

The workhorse plan for agencies and media buyers running live campaigns.

  • 2,500 leads / mo
  • 500 AI credits / mo
  • 5 seats
  • 25 destinations
  • 10 campaigns
  • MCP access
  • Live Support
  • Custom domain + white-label
Start Free

Growth

$499/ mo

Billed monthly, cancel anytime

5,000 leads / mo

Scale volume across every buyer and campaign as your book grows.

  • 5,000 leads / mo
  • 1,000 AI credits / mo
  • 10+ seats
  • Unlimited destinations
  • Unlimited campaigns
  • MCP access
  • Live Support + weekly training
  • Everything in Starter
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Call tracking & routing

· billed as you use it
Local tracking numbers$2/mo per number
Toll-free tracking numbers$3/mo per number
Inbound call minutes (local)$0.04/min
Inbound call minutes (toll-free)$0.055/min
Call recording$0.005/min
Caller Lookup (phone type + carrier)$0.01/lookup

Available on every tier. Numbers provision instantly from the dashboard, call recording included.

Talk with Our Team

See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

Start Free

Lead automation FAQs

What is lead automation software?

Lead automation software runs trigger-based workflows on every inbound lead. It handles routing decisions, scoring, validation, buyer notifications, and reconciliation without manual touch. Unlike generic workflow automation software, lead automation is tuned for sub-second decisions and PPL-specific logic such as buyer caps, ping-post auctions, and TCPA payload checks.

How is lead automation different from marketing automation?

Marketing automation software like HubSpot, Marketo, or ActiveCampaign is built for long-form nurture sequences and MQL handoffs across multi-month sales cycles. Lead automation is built for pay-per-lead operations where every lead must be scored, routed, and delivered to a buyer in under a second. The node library, latency targets, and audit requirements are fundamentally different.

Can I run AI lead scoring inside a workflow?

Yes. The AI Lead Score node calls the same Lead Distro AI scoring model used elsewhere in the product. You can branch on score thresholds, push high-score leads to premium buyers, and route low-score leads to your volume tier. Scores log to the execution audit trail for every workflow run.

What triggers can start a workflow?

Lead Distro AI supports inbound webhook, API post, form submission, scheduled time, and lead-state change as triggers. You can chain workflows together so the output of one workflow becomes the trigger of another.

How fast does a workflow execute end to end?

Most workflows complete in under one second from trigger to final delivery, including AI lead scoring, suppression checks, routing decisions, and buyer dispatch. Latency varies with the number of external buyer endpoints, but the internal engine consistently runs sub-second.

Can I A/B test two different routing workflows?

Yes. Use the Branch node to split traffic between two workflow paths and compare buyer acceptance, chargebacks, and revenue per lead in the analytics view.

Does it work with my existing CRM or webhook stack?

Yes. The Webhook node fires HTTP POST requests to any external endpoint with a custom payload. Integrations work with Salesforce, HubSpot, and any system that accepts webhooks or REST API calls.

What happens if a workflow step fails, does the lead get lost?

No. Every node has a configurable fallback path. If a buyer endpoint times out, the workflow falls back to the next buyer in your waterfall, logs the failure, and fires an alert. The lead is never lost and the full execution trace is preserved in the audit log.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or start free with no credit card and explore on your own.

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Ready to automate every lead?

Start free with no credit card, connect a lead source, drag in nodes, and publish your first workflow in under 15 minutes.

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