Lead Distro AILead Distro AI
Native Meta integration for PPL agencies

Meta CAPI integration for lead distribution

Sync Meta ad spend in for true blended CPL, and fire server-side Conversions API postbacks back so the algorithm optimizes for accepted leads, not form-fills.

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No credit card requiredFree forever plan5-minute setup
Bi-directional sync
Server-side CAPI
Blended CPL dashboard
EMQ score in product

Built for how PPL agencies actually buy Meta traffic

Bi-directional on one connector

Ad spend pipes in from Meta Ads Manager for blended CPL. CAPI events pipe out from buyer-portal status changes. One OAuth, both directions.

Server-side, iOS-resilient

Events run server-to-server with hashed PII and the saved fbclid. Ad blockers, iOS 14.5 tracking limits, and cookie expiry do not break attribution.

Optimize on accepted leads

Map LeadAccepted, LeadQualified, and LeadConverted to buyer-portal statuses. Meta retrains on real outcomes, not the cheapest possible form-fill.

True blended CPL

Meta spend and lead delivery sit in one view alongside Google and other sources, so weekly margin reporting takes minutes, not hours.

How Lead Distro AI works

How Lead Distro AI turns ad spend into true margin

Connect your ad accounts once and Lead Distro AI syncs spend, attributes it to the leads it produced, and feeds real outcomes back to Meta.

TRUE MARGIN

Attribute ad spend down to the lead

Meta and Google spend syncs in daily and attributes to the leads it produced. See real spend against revenue and margin per source, so blended CPL becomes true cost per accepted lead.

Source ROI

Month to date
SourceSpendRevenueMargin
Meta · Roofing$1,240$3,180+$1,940
Google · Solar$980$2,150+$1,170
Native · HVAC$620$1,090+$470
TikTok · Windows$410$360-$50

CONNECT SOURCES

Connect every ad source in minutes

Link your Meta and Google ad accounts with a one-time login, then map each account to a source. There is no Zapier, no custom code, and no API token to rotate by hand.

Sources

Active 6
ActiveIDSource
2RHXCABTBlueFire Leads
YWY7L5F8HomeYou
PAQKZVWEBuyerlink
M9XJTN4KHome Appointments
F3LP8QWNModernize
K7VR2DHXMyHomePros

OPTIMIZE ON OUTCOMES

Train Meta on accepted, scored leads

Lead Distro AI scores every lead's quality and fires server-side Conversions API events on the accepted, qualified, and converted outcomes. Meta retrains on those real results instead of cheap form-fills, which usually lifts cost per accepted lead within a week or two.

Lead Scoring

AI graded
LeadScoreTier
#8842
94
Premium
#8841
86
Premium
#8840
71
Standard
#8839
58
Standard
#8838
29
Low

Everything in your Meta integration toolkit

One connector covers ad spend in and Conversions API events out, with no Zapier, no LeadsBridge, no custom server code.

Native bi-directional Meta integration

One connector for ad spend sync and Conversions API events. No Zapier, no LeadsBridge, no custom server code, no Meta API token to rotate manually.

Inbound ad spend sync

Daily spend pulls from the Meta Marketing API and joins to delivered leads. Blended CPL appears on the dashboard within 24 hours of the first sync.

Outbound server-side CAPI events

Lead, LeadAccepted, LeadQualified, and LeadConverted events fire on buyer-portal status changes. Custom events are supported per source.

Automatic fbclid capture

The Facebook click ID is captured at form-fill and stored on the lead, so every server event carries the match key Meta needs for attribution.

Hashed PII and advanced matching

Email, phone, and other user fields are hashed server-side per Meta spec. Advanced matching is enabled by default to lift event match quality.

EMQ score visible in product

See event match quality scores inside Lead Distro AI for every event type. Catch missing fields before Meta's algorithm degrades, not after.

Per-vertical event mapping

A legal buyer's accepted can mean retainer signed; a solar buyer's accepted can mean appointment set. Configure event mapping per source, no code.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

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Meta optimization by vertical

Same connector, different conversion definitions across legal, insurance, mortgage, solar, and home services.

Legal and PI

Sync MVA campaign spend in. Send LeadAccepted when the firm signs a retainer. Meta starts surfacing accident victims, not college students filling out forms.

Insurance

Send LeadConverted on bound policies. Optimize auto-insurance Facebook lead ads on cost per bound policy, not cost per quote request.

Mortgage

Send LeadQualified when the lead clears credit and income thresholds. Cut applications from sub-600 FICO clicks within two weeks of retraining.

Solar

Send LeadAccepted when the homeowner books a sales appointment. Optimize on cost per appointment, not cost per Facebook lead form submission.

Home services

Send LeadConverted when a roofing or HVAC quote is booked. Train Meta on real bookings across ZIPs, not generic form interest.

Meta CAPI integration vs. Zapier, LeadsBridge, and LeadConnector

By default, Meta optimizes Facebook lead ads on form-fills, not on revenue. The standard Meta lead ads setup tells the algorithm to find more of whatever submitted the form, with no signal about which leads were junk and which closed. Agencies are also flying blind on blended CPL, because Meta spend lives in Ads Manager, Google spend lives in Google Ads, and lead revenue lives in a CRM. A native, bi-directional Meta integration fixes both problems on one connector.

CapabilityLead Distro AI (native)Zapier + custom codeLeadsBridgeLeadConnector (GHL)Manual Pixel only
Bi-directional (spend in and events out)YesDIY both sidesEvents out onlyEvents out onlyNo
Server-side CAPI with auto fbclidYesDIYYesPartialNo
Blended CPL on ad spend in dashboardYesNoNoNoNo
Buyer-portal status to CAPI eventYesDIY workflowLimitedLimitedNo
EMQ score visible in productYesNoNoNoOnly in Meta Events Manager
Setup timeMinutesDaysHoursHoursHours

Most competitors ship outbound CAPI only. Zapier requires you to wire both directions yourself and is brittle when Meta rotates an API. LeadsBridge handles outbound CAPI well but has no concept of ad spend sync or blended CPL. LeadConnector is fine for solo agencies but limited on event mapping. Lead Distro AI is the only platform on this list with one connector that pulls spend in and pushes CAPI events out.

Features that pair with Meta Integration

Buyer-portal statuses, lead scores, and cost roll-ups all feed the same Meta connector.

Quality signal

AI Lead Scoring

See this feature
Status trigger

Client Portal

See this feature
Blended CPL

Cost Tracking

See this feature

Why Companies Switch

Don't take our word for it. Here's what companies say after switching.

G2G2
5.0/5
GoogleGoogle
5.0/5
Start Free

Start distributing leads. Free for 7 days.

Every routing, ping-post, and call-tracking feature is included on every plan. Higher tiers add lead volume, seats, and destinations.

Lite

$149/ mo

Billed monthly, cancel anytime

500 leads / mo

The low-cost on-ramp for a single operator getting their first buyers live.

  • 500 leads / mo
  • 200 AI credits / mo
  • 1 seat
  • 4 destinations
  • 2 campaigns
  • MCP access
  • Live Support
  • Ping-post + smart routing
Start Free
Recommended

Starter

$299/ mo

Billed monthly, cancel anytime

2,500 leads / mo

The workhorse plan for agencies and media buyers running live campaigns.

  • 2,500 leads / mo
  • 500 AI credits / mo
  • 5 seats
  • 25 destinations
  • 10 campaigns
  • MCP access
  • Live Support
  • Custom domain + white-label
Start Free

Growth

$499/ mo

Billed monthly, cancel anytime

5,000 leads / mo

Scale volume across every buyer and campaign as your book grows.

  • 5,000 leads / mo
  • 1,000 AI credits / mo
  • 10+ seats
  • Unlimited destinations
  • Unlimited campaigns
  • MCP access
  • Live Support + weekly training
  • Everything in Starter
Start Free

Call tracking & routing

· billed as you use it
Local tracking numbers$2/mo per number
Toll-free tracking numbers$3/mo per number
Inbound call minutes (local)$0.04/min
Inbound call minutes (toll-free)$0.055/min
Call recording$0.005/min
Caller Lookup (phone type + carrier)$0.01/lookup

Available on every tier. Numbers provision instantly from the dashboard, call recording included.

Talk with Our Team

See how Lead Distro AI fits your workflow. Pick a time and we'll walk you through it.

See it run on your stack

Book a 20-minute demo or start free with no credit card. 7 days of full access, then 25 leads a month free forever.

Start Free

Meta CAPI integration FAQs

What is the Meta Conversions API?

The Meta Conversions API, also called Meta CAPI, is a server-to-server channel that lets businesses send web, app, and offline conversion events directly to Meta's servers. Unlike the Facebook Pixel, which fires from the browser and can be blocked by ad blockers, iOS 14.5 tracking restrictions, or cookie expiry, CAPI runs server-side and is significantly more resilient. Best practice is to run both the Pixel and CAPI so Meta can deduplicate events using a shared event ID.

What is the difference between Meta CAPI and the Facebook Pixel?

The Facebook Pixel runs client-side in the user's browser; Meta CAPI runs server-side from your backend. Pixel events can be lost to ad blockers, iOS privacy settings, or cookie expiry. CAPI events bypass all of that because they travel server-to-server. Best practice is to run both and let Meta deduplicate using the same event ID on the Pixel and CAPI side, which is exactly what Lead Distro AI does by default.

Does Lead Distro AI need the Facebook Pixel installed?

The Facebook Pixel is recommended for event deduplication, but it is not strictly required for Lead Distro AI's outbound server-side events to work. CAPI events fire from our servers using the fbclid, hashed email, and hashed phone collected at form-fill, so attribution still works without the Pixel. We recommend installing the Pixel on the landing page anyway so Meta can deduplicate against client-side events and your event match quality score climbs.

What is EMQ and what is a good score?

EMQ, or event match quality, is Meta's 1 to 10 score for how reliably Meta can match an event to a user. A score of 8 or higher is considered strong; below 6 means events are leaking match potential. EMQ is driven by how many user data fields you send, including email, phone, fbclid, IP, user-agent, name, ZIP, city, and country, and whether they are hashed correctly. Lead Distro AI sends every available field server-side, hashed per Meta spec.

Can I sync Meta ad spend without the CAPI?

Yes. Inbound-only is a supported mode. Connect Meta Business Manager, map ad accounts to sources, and Lead Distro AI pulls daily spend into the platform for blended CPL reporting. Outbound CAPI events stay off until you enable them. Starting with inbound only is a valid way to validate spend mapping before flipping the outbound switch.

Which buyer-portal statuses can fire CAPI events?

Out of the box: Lead on form-fill, LeadAccepted when the buyer accepts, LeadQualified when AI lead scoring or the buyer marks it qualified, and LeadConverted on a downstream conversion such as retainer signed, appointment set, or policy bound. You can also map custom statuses to custom CAPI events. The mapping is set per source so each vertical can define its own definition of a qualified or converted lead.

Do I need a developer to set this up?

No. The Meta integration is OAuth plus dropdown configuration. There is no code to write, no server endpoint to maintain, no Zapier workflow, and no Meta API token to rotate manually. Most agencies are fully connected and validating events in Meta Events Manager within 15 to 30 minutes.

How does this differ from LeadsBridge or LeadConnector?

LeadsBridge and LeadConnector both ship outbound CAPI features, but neither pulls Meta ad spend back into your platform for blended CPL. They are one-way connectors. Lead Distro AI is bi-directional on one connector, which means a single setup gets you blended CPL on the inbound side and accepted-lead optimization on the outbound side.

Still have questions?

Book a 20-minute demo and we'll walk through your exact use case, or start free with no credit card and explore on your own.

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Ready to optimize Meta on real leads, not form-fills?

Connect Meta in minutes, free with no credit card. Pipe ad spend in for blended CPL and CAPI events out for accepted-lead optimization on one connector.

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