Quickstart
Set up your Lead Distro AI account, configure your first campaign, add buyers and suppliers, and start distributing leads in real time. Step-by-step quickstart guide for pay-per-lead and pay-per-call agencies.
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Welcome to Lead Distro AI
Lead Distro AI is an intelligent lead distribution platform built for pay-per-lead and pay-per-call agencies. It handles lead ingestion, AI-powered scoring, smart routing, cost tracking, and Partner Portals — all in one place.
Quick Start
- Sign up at leaddistro.ai and create your organization.
- Create a campaign — choose your vertical, distribution method, and daily caps.
- Add a supplier — this represents your lead source (your own ads, a vendor, etc.).
- Add a buyer — this is the client who receives leads. Set their price per lead, priority, and state filters.
- Configure field mapping — define the data fields your leads will carry (name, phone, email, plus any custom fields for your vertical).
- Integrate — send leads to the ingest API endpoint using your API key and campaign/supplier IDs.
Use the in-app AI Assistant (click the bot icon or press ⌘J) to walk you through setup step by step.
Key Concepts
| Concept | What It Means |
|---|---|
| Campaign | A lead distribution pipeline. Defines the vertical, routing logic, and caps. |
| Buyer | A client who receives and pays for leads. Connected to campaigns with routing config. |
| Supplier | A lead source (your ads, a vendor). Connected to campaigns with cost config. |
| Field Mapping | The set of data fields a lead should carry, configured per campaign. |
| Inbound Filters | Rules that accept or reject leads before distribution (e.g., state, field values). |
| Automation | A triggered action (webhook, email, Slack, Google Sheet) that fires on lead events. |
| Distribution Method | How leads are routed: Round Robin, Weighted, or Priority (also called Waterfall). |
Frequently Asked Questions
How long does it take to set up Lead Distro AI?
Most agencies have their first campaign live within 30 minutes. The fastest path is: sign up, create one campaign with a single buyer (your own CRM as the destination), generate a supplier API key, then send a test lead from curl or the in-app Test Send tool. Adding suppliers, buyers, and custom field mappings is incremental — the platform doesn't gate any feature behind a setup checklist.
Do I need to know how to code to use Lead Distro AI?
No. All core workflows (creating campaigns, adding buyers, routing rules, automations, billing) are no-code. The only place code shows up is if you're integrating a custom lead source with the ingest API — and even then, every supplier gets a copy-paste curl example on their dedicated API Specs page. For Zapier or Make users, the ingest endpoint works as a standard webhook step with no code at all.
What's the difference between a campaign, a buyer, and a supplier?
A campaign is the lead distribution pipeline — it defines the vertical, the routing logic, what fields leads carry, and the filters applied. A buyer is the client who receives and pays for leads, attached to one or more campaigns with their own price, cap, and delivery method. A supplier is the lead source (your own ads, a vendor, a form on your website) — each supplier gets a unique API key for authenticating lead submissions and has its own cost tracking.
Can I import existing leads from another platform?
Yes. Use the CSV Import tool to bulk upload leads with full field mapping. Every imported lead gets a source tag so you can trace it back to the origin platform. Import is one-time per file; for ongoing migration from another lead distribution system, point the source system's outbound webhook at the Lead Distro AI ingest API endpoint.
Is there a free plan or trial?
Yes, and no credit card is required. Lead Distro AI has a free plan: 25 leads a month, free forever. Every new account also starts with 7 days of full access to every feature, so you can create campaigns, ingest leads, distribute to test buyers, and explore the entire platform. Upgrade to a paid plan anytime for higher volume, pay-per-call, and managed validation.
What verticals does Lead Distro AI work with?
Lead Distro AI is vertical-agnostic. It powers personal injury law (MVA, slip-and-fall), home services (roofing, HVAC, solar), insurance, mortgage, debt, education, healthcare, financial services, and B2B SaaS lead generation. The campaign field-mapping system means you define the exact fields each vertical needs (incident_date and case_type for legal, service_type and zip for home services, etc.) without forcing your data into a fixed schema.
If you have any questions, send us an email at support@leaddistro.ai